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The TPR talked to Peter Wigmore, Business Development Manager at Sovrin
Plastics, an award-winning plastic injection molding company located in
Slough, Berkshire in the U.K. Sovrin specializes in injection molding,
micromolding and also offers tool design and building services.
What is your
company niche, and what does your company do that is notable, unique or
different?
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We really have three
niches. We specialize in cleanroom molding, and whenever I talk
about our molding facilities, it must be made clear that we have
toolmaking facilities to back them up. Cleanroom is a major area
of growth for us. In terms of custom injection molding, we excel
at work that is technically challenging, not projects for making
buckets and spades. We’re not into the commodity items. Our
third area of expertise, which is unique, is that we specialize
in micromolding – precision parts ranging from a maximum of 1
gram down to a few thousandths of a gram. Again, anything we can
mold we can make the tools for as well. It’s a very specialized
area. We had an experience not too long |

Mikron automatic
assembly machine building
drug delivery devices at Sovrin Plastics. |
ago where an American company
was developing a medical device for wound closure molded in a polymer
that was bio-absorbable and needed it to be micromolded. We helped them
develop the part and provided the tooling. The product was tested and
eventually we built them some production tooling. They even bought a
machine identical to ours to run in their own facility producing parts
from duplicate tooling made for them by Sovrin.
When and how
did you get into the industry, what attracted you to it?
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I
started my career as a mold toolmaker with an apprenticeship and went to
college at that time. Then I went on to study tool design. Part of
designing tools is finding new and more cost-efficient ways to build
them – sometimes redrawing a part design is the way to achieve this. My
employer at the time noticed me doing this and asked me to come along to
talk to the customer we were dealing with at the time. I was fascinated
with this interface with the company’s customer base and at that point
made a decision to join the Technical Sales team. I have continued in
this type of role ever since, dealing with practically every industry
where plastic injection moulding is used. I joined Sovrin about 12 years
ago and am currently working in the position of Business
Development |

A production cell at Sovrin with four Demag molding machines and a
Sortimat automatic assembly machine. |
Manager. Part of the job of my team is sitting down and working out the
pricing and you have to have good industry experience in order to do
that job correctly. Wherever possible we show customers better ways to
mold a product and suggest materials to use or advise them to avoid
using some materials, depending on the product.
Relate a
notable "best time" for your company.
This is very difficult to answer because there has been a sort of
organic growth in the company reacting to the demands of its customer
base. Whilst there are some notable markers it’s difficult to separate
out any one time. The biggest change for the company was probably when
the first Class 10,000 cleanroom was built in 1982.
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Editor’s note: Sovrin
Plastics was recently the winner of the 2006 Horners Award, an
honor bestowed annually by the Worshipful Company of Horners and
the British Plastics Federation. Sovrin received the honor for
the “Syclix” surgical instruments for minimally invasive
surgery. The company was recruited to build the tooling for the
Syclix device as well as mold and assemble the product.
According to the Federation, “The ‘Syclix’ is a worthy winner of
the Horners Award, which recognises innovation in plastics, in
its elimination of the ring grip on regular surgical
instruments, which can be restricting and tiring for surgeons.
Through rolling the instrument with the forefinger and thumb,
the jaws of the instrument are controlled with minimal arm
movement for 180 degree rotation.” |

Peter Wigmore,
Business Development Manger of
Sovrin Plastics receives the 2006 Horners Award for
Plastics from Sir Gavyn Arthur, Deputy Lord Mayor of London and
Ray Anstis, Master Horner. |
Similarly,
relate notable challenges that your company has overcome.
We
don’t just take a drawing of something and say, okay, we have got a way
to make it. We ask a lot of questions about the project – not to be rude
or undermine the customer’s expertise but to really understand their
goals and the dynamics of the product.
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We
look at a suite of components and how they have to be assembled. We’ve
gone to a situation where we’ve got several customers’ products
requiring cleanroom manufacture where we have provided complete
cleanroom cells. The cell will contain molding machines and automatic
assembly machinery to provide a fully assembled, validated product of a
consistently high quality at the end. We look at how easy the parts are
to handle, to assemble, to function and have complete interchangeability
when molded on a suite of multi-cavity tools – we do this in order to
provide the best service to the customer.
We
talk about partnerships with our customers and our suppliers. One of the
benefits we get from a partnership with one of our customers is that
they have helped |

An overview of one of Sovrin’s production cells
equipped with Fanuc
injection molding machines and a custom built Mikron assembly machine |
educate some of our people on
Lean Sigma and Operational Excellence. This enables our people to strip
a job down into its constituent parts and rewrite the methodology to
provide the most efficient and cost-effective production process.
We
identify the way to adapt and meet opportunities. Qualifications to ISO
standards, registration with the FDA and building manufacturing cells to
meet specific manufacturing challenges in cleanroom. Where necessary
these facilities have been installed with specialized equipment ranging
from four-color pad printing to custom-built laser cutting and welding
equipment. On the opposite end of the scale from large production cells
we also offer a number of campaign rooms for development projects and
short-run assembly.
The
product for which we won the Horners award was designed from the start
to be assembled from molded components. In one area the designer had
incorporated a length of piano wire to make the instrument function.
Somebody on our team asked, “Why don’t you mold that part as well?” The
customer didn’t think we could, but we said we thought it was feasible
and set about researching the product and how it would be used in order
to locate the right molding material. With the collaboration of one of
our polymer suppliers, Ticona, we were able to identify a suitable grade
of thermoplastic, liquid crystal polymer (LCP) that helped make the
product moldable and more efficient to make, as well. The other
components in the device are molded in polybutylene terephthalate (PBT)
and polyphenylene sulfide (PPS)
When you are
working on projects with your customers, what aspects would you like
them to
better recognize?
From our point of view, everything we do here is almost always
technically challenging. In order to really understand how a thing
works, we really try to encourage the people we’re dealing with to talk
to us as early as possible in the design stages, when the design is
still just a thought on a small piece of paper. They can then get the
best marriage of our skills and experience matched with theirs to
produce a cost-effective solution to product design and manufacture.
List newly
acquired technology, machinery or key personnel (in last year).
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We’ve just taken five new all-electric injection molding machines and
they are all Fanuc. Four of them have got integrated six-axis robots.
Along with those machines, we’ve installed an automatic assembly machine
for a drug delivery device for a pharmaceutical product. I can’t go into
too much detail on that. To enable that particular cell to run 24/7
we’ve trained a dedicated team led by a newly employed cell manager. We
do tend to develop a lot of our own specialized people within the
company.
We’ve also installed some new equipment in our toolroom. We bought three
U.S. made high-speed |

Sovrin’s all electric Fanuc molding machines. |
mills. These are Haas brand. The other thing we’ve got is a Sodick CNC Sink EDM AP1L machine, which is quite unique and
used for small, intricate work. It’s also the first of its kind in
Europe, kept originally only in Japan, but we persuaded them to let us
have the first one in Europe.
Has your
company recently expanded? Plans to expand or form
partnerships/alliances?
No
plans to change the nature of the company. It’s a family-owned operation
and that’s the way it will stay as far as I can see. The founder of the
company, Peter Joiner, started it in the 1960’s and clearly continues to
get a real buzz from seeing his enterprise and people flourish. His two
sons both have an active role in the business.
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In
2003 we moved into a new, existing building that we adapted to suit our
current production needs. Since then we have doubled the cleanroom
production capacity in there, and if we are to expand any more we need
to be looking at yet another building or moving ourselves from several
buildings into one large one. We’re talking about medical products whose
development time is quite long and complex. We’ve |

Two examples of the award winning
Syclix Surgical Instruments. |
been involved in an exciting medical product for three years now, and if
that takes off the way we expect it will, it will require us to
establish a whole new facility in order to handle its production.
Are you
involved in any industry organizations or educational programs related
to the trade?
We’re not involved in any formal organizations within the industry. It’s
never really appealed. We continue to work closely with local training
agencies to help us find young people who are interested in learning to
become toolmakers or molding technicians. We are finding this
increasingly difficult because it seems the kids would rather sit in
front of a computer. This seems ironic when you think about how much
reliance modern tool design and manufacture has on computers through CAD
and CAM!
We
have an apprenticeship program but have not got an apprentice at the
moment because it’s been so difficult to find an enthusiastic individual
with the right qualities. Maybe I’m being unfair; it could be that
today’s youth just don’t see a future for manufacturing in general and
toolmaking in particular.
What do you
think about changes occurring in the industry due to globalization? How
has it affected the way you do business?
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Getting back to my statement that we take on technically challenging
work; once those challenges are overcome, work tends to go to lower cost
regions. So we just set our mindsets on the fact that we continue to
compete using technical superiority and not price. And there is some
comfort in the fact that medical and pharmaceutical development is very
strong in the U.K. and I’m very proud to say that a major British design
firm we’re working with at the moment is working with a US based client
in the medical field. We’ve noted that medical companies are cautious in
their dealings with China and India at the moment. |

Close of the functional feature of
the Syclix Instruments. |
What will
the industry look like in 3 to 5 years?
I
think the toolmaking industry here is shrinking rapidly. The number of
companies we’ve dealt with in the time I’ve worked at Sovrin and have
now gone out of business is frightening. The knowledge and skills we’re
losing is devastating – it’s not something you can store on a DVD to use
later. Commodity products will continue to be more competitive, and
while China and India will eventually get into cleanroom molding, it’s
not so easy fortunately. The Far East will catch up with us eventually
in costs and somewhere else will become the cheap production region for
the world.
Additional
Background Information:
Number of years in business: 41
Current number of employees: 160 employees
Current square footage: 30,000 square feet
Additional locations: None at this time.
Website: www.sovrin.com
Link to Horners website:
www.horners.org.uk
Types of tools built and/or run: Injection molding tools and micro
molding tools
Industries served: Medical, pharmaceutical, engineering and
electronic industries
Contact Information:
Sovrin Plastics
Stirling Road, Slough Trading Estate
Slough, Berkshire, SL1 4ST
PH: +44 (0) 1753 825155
FX: +44 (0) 1753 694923
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