Industry News

The new Innovation Center launched by the Rexam Personal Care Division on February 9, is the latest example of the firm’s ongoing commitment to customer success through the growth of long-term business partnerships.

The Center’s central location, just minutes from Chicago’s O’Hare International Airport, further encourages customer collaboration on global packaging solutions that build brands and bottom lines. From product development to retail display, the new Buffalo Grove facility represents the value Rexam brings to its customer relationships and underscores the company’s dedication to innovation.

The new Innovation Center is headed by Jill McCurdy, Director of Innovation, Rexam Personal Care Division. According to McCurdy, understanding customers and consumers is the heart and soul of what the new Center is all about. “And it’s important to understand that ‘innovation’ means many things: a new formulation, a twist on an existing product, or a transformational, all-new, product,” she said. “Whether it’s a new formulation, the smoothness of a lipstick mechanism or the quality of a closing click feature or package material, our approach is to work with our customers to develop new products and processes, through the prism of consumer ethnographic and anthropologic factors.
 
“Our rigorous approach to understanding customer and consumer drivers enables us to indentify and exploit new marketplace opportunities,” she said. “Further, what’s being done at Buffalo Grove is a scalable process – this new facility can be rolled out to other Rexam Innovation Centers, worldwide.”

For more information, visit  www.rexam.com.