The TPR is pleased to feature Twin Mold & Engineering LLC in
Shelby Township, MI, as this week’s Case Study. Founded in
2004, Twin Mold has made significant strides toward establishing
itself as a top quality toolmaker that counts the customer as
part of its team. We interviewed Company President Jamie Smith
to find out more about this young and growing company.
What
is your company niche, and what does your company do that is
notable, unique or different?
Twin
Mold & Engineering LLC’s niche is team effort. When
you work as one team, you are able to grow technologically.
We do this by setting the kinds of goals, such as surpassing the
competition through better quality, timing and on-time delivery,
which make for a better future for the company. What makes
us unique is our rapid response to all of our customers’ needs.
Everybody wants things faster so timing is key.
Engineering changes, “crash and burns” (mold damaged while
running), even service calls – we try to respond to those needs
and more as quickly as possible to
help get the tools back up and running again.
When
and how did you get into the industry, what attracted you to it?
Twin Mold was
established in October 2004 by Jamie Smith and Jason Van Laere
who came from Canada in 1996 and worked for other mold companies
before starting Twin Mold. We also did side jobs finishing
basements at the time. However, our hours working in the
tooling industry and side work became so great that we decided
to open our own tool shop.
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Jamie Smith, Owner |

Jason Van Laere,
Owner |
Relate
a notable "best time" for your company.
A great
accomplishment for Twin Mold is knowing that a company starting
from absolutely nothing
can
make it past its first year in business and continue growing in
sales and employees (the company now has 14). It just goes
to prove that when you put your mind and effort into something,
you get consistent growth.
Similarly,
relate notable challenges that your company has overcome.
Twin Mold faced its
greatest challenge on May 3, 2005, (1-1/2 months after we were
open for business) when we lost Elio Nardecchia, our
father-in-law who was a big part of the birth of the company.
The name Twin Mold comes from his twin daughters Dena and
Renee. Elio retired from Marshall Field’s (a Chicago department
store and landmark) after 42 years of service and loyalty. He
came to our shop every day to help in the building process,
cleaning and painting and offering support. Even though he did
not know much about the tooling industry, he would say, “If
anyone can do it, you guys can!” We believe today that Elio is
still a big part of the growth of Twin Mold & Engineering and
we’d like to say, “Elio, you’re simply the best!”
Twin
Mold will always work to meet our customers’ urgent needs when
it comes to production level changes and repairs. We all know
how competitive it is out there and we understand the high
demands for today’s production, so we are always there for
engineering support as well as press side help. Our goal is to
help the customer achieve better design for tooling and molding
that is capable of keeping up with today’s high production
standards. With every tool that we build we try at least one
new, innovative idea to make the tooling quality better and more
efficient for all production and cycle times. Twin Mold will
always strive to eliminate as much down time during production
runs as possible, to keep our customers’ expectations at the
highest level.
When you are working on projects with your customers, what
aspects would you like them to better recognize?
When
Twin Mold works with our customers, we want them to know that
our priority is paying attention to their needs. It is
important that they feel a part of our program. We also want to
ensure that each customer receives the same treatment as any
other. We feel that this courtesy is helping make us a leader
in our industry.
List newly
acquired technology, machinery or key personnel (in last year).
When
Twin Mold first opened for business on March 25, 2005, we
acquired large EDM capabilities for working on tooling for such
products as fascias, door panels and other large parts for
automotive. Our latest machinery purchase is our 2006 Okuma
56VA High Speed Milling Machine with CAM tool software that will
take Twin Mold to the next level of machine finishing. This is
a big factor in our ability to reduce the time factor on most
projects we work on. Your finish cut job will reduce bench work
and EDM time because this machine performs the work in lights
out mode.
Has your company
recently expanded? Plans to expand or form
partnerships/alliances?
Twin
Mold has always set high goals for growth and improvement. This
explains our move into a 36,000-square-foot building of which
26,000-square-feet is being reserved for future growth. It will
be easier to expand when the time is right to do so. We have
explored other options and we do have a tool shop in Windsor,
Ontario, where if we get into a project that is too large for
our capabilities, we can farm it out to them and find a way to
get the job done. As for overseas connections, we are of the
mindset to keep as much business here as possible and help
reinvigorate the U.S. tooling industry.
Are you involved
in any industry organizations or educational programs
related to the trade?
Twin Mold believes
that young talent is always needed in the trade. We are always
looking at high schools that have machine shop classes for young
people today so we can help those kids get into the work
environment via co-op programs. We have an apprentice in the
shop now. It is how Jason and I came up through the trade, but
it’s getting so that schools that have those programs are harder
to find. So we work closely with the two high schools in our
area to get the talent we need.
What do you think about changes occurring in the industry due to
globalization? How has it affected the way you do business?
We
believe that changes in the industry due to globalization have
only created different challenges to overcome. Our focus on
consistent growth and technology gives us a leading edge over
our competition. Even though overseas competition is
increasing, it makes us work to meet the challenge even harder
by figuring out how to keep the work here. Each time you
overcome those challenges it takes you to the next level and
gives you the leading edge. As a new company, it’s a little
easier to grow with new technology versus being an older company
that has lots of older machinery and resources that cost more to
replace or update.
What will the
industry look like in 3 to 5 years?
With technology
always changing, Twin Mold takes the stance that companies grow
with the new technology and that it is only a matter of time
before the market will be strong in North America again. The
industry doesn’t look very promising in the near term. It’ll
take some time to turn it around if we all keep working at
solutions. It’s happened before with competition from Canada
and Mexico, so hopefully the same will happen with China and the
industry will become strong again by the sheer virtue of speed
to market, speedier service, and convenience.
Additional
Background Information:
Number of years in business: 2
Current
number of employees: 14
Current square
footage: 10,000 square feet with room to grow.
Additional
locations: None at this time.
Website:
www.twinmold.com
Types of tools
built and/or run: Injection mold tooling
Industries
served: Automotive and willing to expand beyond that.
Contact Information:
Twin Mold and
Engineering L.L.C.
51738 Filomena Dr.
Shelby Twp. Mi. 48315
Phone: 586-532-8558
Fax: 586-532-8598
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